L’Accolade Santé mentale
We developed our graphic style to be in tune with our mission statement: Supporting, Connecting, Advocating.
The rounded shapes evoke protection and kindness. The old rose colour represents the gentleness and fellowship sought out by families and friends faced with the isolation that mental illness can often bring about.
The three figures holding hands serve as a reminder of the solidarity, encouragement, guidance and knowledge that L’Accolade brings, helping our members and clients get out of the dark, and into the light.
Overall, our visual identity shows L’Accolade as a place offering core services that meet the needs of people whose loved ones are affected by major mental health issues.